How to give discounts with WooCommerce:

Offering discounts is a powerful tool for increasing sales and attracting new customers. WooCommerce provides a flexible system for creating various types of coupons to suit your specific marketing needs.

Here’s a simple guide:

Note: WooCommerce 9.2.2 is the current version at the time of writing this post.

Go to your WordPress Dashboard: Find the “Marketing” section and click on “Coupons.”
Create a New Coupon: Click the “Add Coupon” button.

Give it a Name: Choose a unique code that customers can use.

Now, decide how the discount works:

Percentage: A percentage off the total price.
Fixed Amount: A specific amount off the total.
Product Discount: A specific amount off a particular item.

Set the details:

Amount: How much will customers save?
Free Shipping: Offer free shipping with the discount.
Expiry Date: When does the coupon end?

Usage Restriction

Minimum and Maximum Spend: Set limits on the minimum and maximum cart total required to use the coupon.
Individual Use Only: Prevent customers from using the coupon in combination with other coupons.
Exclude Sale Items: Exclude the coupon from applying to products on sale.
Product and Category Restrictions: Specify which products or categories the coupon applies to or excludes.
Email Restrictions: Limit the coupon to specific email addresses.

Limiting Coupon Usage:

Usage Limit per Coupon: Set a maximum number of times the coupon can be used by all customers.
Usage Limit per User: Limit the number of times a single customer can use the coupon.